Welcome to Press Zoo!

We help businesses with press releases and publicity!

Check out the submitted Press Zoo articles, news and press releases

Good press work is just as important as good advertising.

However, a press release must adhere to guidelines in order tobe successful. Guiding principle for the press release: First things first

The headline on average used an editor around 10 seconds later to decide whether a press release is relevant to him or not.

This time must use it to make clear the Jounalisten what is at stake in a message: The title counts.

If the editor has quickly clarity about the area in which a message is to be classified, he can forward it to the competent colleagues or they process itself.

Does he have to only look longer to recognize the theme of communication, the paper goes into the trash. So go already in the headline on the main theme.

For example: New Word Processing Tool for Windows 7 from our Mayer Software Tools branch in Chicago

Has the reader decided after the heading to read further, you have half the battle: He is interested in the topic.

Now it is in the first few sentences convey all the important facts.

Because the editor has little time, so the information has to get as quickly as possible.

There is the lead, the bias for these purposes.

The daily press particularly hard working with the lead, because they know that the reader has little time and must be quickly informed about all the facts in short clear sentences.

To really forget any of the facts, you should ask yourself the so-called wh-questions and answer them in the lead.

The basic questions are: who does what, when, where, how and why, also could be a for how much here still accommodate.

For a good leader rich may have a few of these basic questions. However, should be Always with the questions who, what and when. In the first sentence already has to be clear what it is - the most important first!

Sample Pree Release

Press Release Secrets: A Journalist Reveals The Right Way To Use Press Release

As a journalist, I personally receive over a thousand press releases in my email each day.

See what we want in a press release! 3 x bonuses Included: 1) The most perfect, best working, press release template in the world! This 100% effective guaranteed-to-work-every-time press release template – if you follow this template, your success is assured, every time! 2) My personal rolodex of press release sites you can use! Use the sites to get your press release into the hands of the journalists. 3) My personal, effective, Press Release Cheat Sheet!

Make sure every press release you send is perfect – every time. This book is based on my best selling, $299, video training course – and is written in my friendly, easy to follow, style! Every time you see a company being mentioned or interviewed on TV, on radio or in a newspaper or magazine, it started with a press release. Every time.

And that could be you and your company being featured. Whatever the size of your company – journalists WANT your story. It keeps us journalists in a job, after all! You can get massive amounts of publicity, on TV, radio in newspapers and magazines and online, for free or for a few pennies.

Much cheaper than buying adverts. And much more trusted by your potential customers of course! As a journalist, I personally receive over a thousand press releases in my email each day. Yes, I know that sounds impossible, but it’s a side effect of being a reasonably well known journalist! Over 95% of them don’t get read, though! The headline doesn’t appeal to me / isn’t relevant to me / doesn’t attract me / doesn’t make sense. (Sometimes a combination of all four!) Another 4% get opened and binned within seconds.

About 5 (that’s a half of one per cent!) a day get followed up. I will only use and publish one or two of these (on TV, radio, online). But I miss some good stories, because the release is written all wrong. This course shows you what to do right. You can use press releases the way I show you and be very successful indeed. What Are You Going To Get From This Book?

Learn how to Issue successful press releases, over and over again. Learn what to add – and what not to! See what goes into getting a press release published – on TV, radio or in the press. Using the included template, easily and quickly create a press release about your company or product. Using the included checklist, make 100% sure that your press release is perfect.

For More Info on Press Release Secrets: A Journalist Reveals The Right Way To Use Press Release – Reviews – And Sale Prices – CLICK HERE!

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